This Privacy Policy describes how Zed UK Limited protects children's privacy in our applications.
Company: ZED UK Limited
Email: apps@zeduk.info
Effective Date: January 1, 2024
Zed UK is committed to making sure that kids' privacy is safeguarded and we aim to comply with all (privacy) regulations worldwide, like the Children's Online Privacy Protection Act (COPPA) in the US. If you want to know what data is collected by our apps and how this is handled, please review this policy. If you have any questions or concerns, send us an email via apps@zeduk.info, we are here to help.
When using the apps we produce for parents and children (the "Games") our company and its subsidiaries (together "COMPANY" or "We") may collect information including usage data. When adults or parents visit http://www.zeduk.info (the "Website"), we may also collect information on the usage of our website for adults and parents. This data collection is discussed in greater detail below.
If you are accessing the Games or Website from within the European Union (EU) or are an EU citizen, please review the Lawful Bases for Processing Personal Data and Individual Rights sections below for more information on how your personal data will be processed and the rights you have regarding this processing.
Information collected through our Games Information Collected Automatically By: Zed UK
Most of our apps note your IP address and use this to determine the country the device is located. The IP address is not stored on our systems, but we keep track of the country our app is functioning in. This information cannot be connected to a unique device and is never shared with third parties
Firebase is an attribution tool that lets us know which sites, apps or platforms users of some of our apps may come from. This specific tool is only used in relation to adult users of our apps or sections of our apps targeted at adults (such as subscription purchase areas).
For more information on Firebase, please see their privacy policy
Unity Analytics: Unity technologies makes the software engine for some of our Games. It collects analytical information to better understand your use of our Games and to improve them for you. Unity does not share any personal information with other third parties. Unity will use the collected information only in anonymized form for their own products.
For more information on Unity please see the privacy policy here, and for more information on the exact data collected you can refer to the appendix below.
Adjust is an attribution tool that lets us know which sites, apps or platforms users of some of our apps come from. This specific tool is only used in relation to adult users of our apps or adult sections of our apps (such as subscription areas).
For more information on ADJUST please see their privacy policy here.
Child users do not have the ability to provide any personal information when using the Games beyond what is collected automatically (as noted above). Adult users can use the Support link within the adult/parent area of the app to access the customer support features on the Website. If you submit a support ticket on our Website, you must provide an email address and may provide your name. We do not require you to provide your full name to contact us. Information collected through our Websites: Information collected automatically:
When you visit our Website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Website, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Website, and information about how you interact with the Website. We refer to this automatically-collected information as "Device Information."
We collect Device Information using the following technologies:
Additionally when you make a purchase or attempt to make a purchase through the Website, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Order Information."
When we talk about "Personal Information" in this Privacy Policy, we are talking both about Device Information and Order Information.
We use the Order Information that we collect generally to fulfill any orders placed through the Website (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Website (for example, by generating analytics about how our customers browse and interact with the Website, and to assess the success of our marketing and advertising campaigns).
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Website--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Please note that we do not alter our Website's data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Website), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
When you place an order through the Website, we will maintain your Order Information for our records unless and until you ask us to delete this information.
The Website is not intended for individuals under the age of 13.
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at apps@zeduk.info or by mail using the details provided below:
ZED UK Limited
29-30 Fitzroy Square
London, United Kingdom, W1T 6LQ
Email: apps@zeduk.info